Currency is as of late doing terrible. Unfortunately for many online businesses their income turns south at the very same time that the value of money does. This creates problems especially for people who took out loans for server space. Obviously we can terminate our hosting services and run a business solely on the free sites. There is nothing wrong with cutting costs and finding alternative ways to run a business. It may also be important to change goals to gaining contacts versus sales. People are a valuable resource as friends, contacts, business partners, and sources of info. Gaining access into this world may take some master marketing skills but that can be learned. Also many online businesses are moving into more tangible and stronger markets. These include contracting into governments. Governments are actually the number one source of business funding on earth. In reality the markets of the world are orientated towards governments, banks, the medical and health establishments and on down the line. As the markets fail government contracts for freelance web work is gaining strength. Other businesses are turning to physical resources like investments in valuable things that come from the ground like minerals and metals, or grown like crops. Selling physical goods is actually a growing market. A third market that is growing includes in demand offline technology. In the end alchemy is the key to surviving hard times economically. This includes gaining key knowledge of the situation. Real knowledge is power. The truth is what frees us, gives us money and turns a business into a legend. There is an obstacle ahead of most people across all businesses. The smart people adapt to the new markets, the importance of gold and other inflation resistant investments, and the importance of new and innovative ideas and insights into winning the online game. And finally there will be a
Inflation is having a major impact on online businesses.
lot of satisfaction not to mention money in genuinely helping people who are hurt and displaced by these tough economic times. Build your network. Hold hands. Fly together. Help each other. And make the world a better place. If your not in the business to do good than you may need to do some serious soul searching.
Twitter has been getting a lot of hype as a marketing tool. This is absolutely true. Being on Twitter may be the most important presence linking social site on the web. But a business is nothing online without meat and potatoes type of content. This real tangible content should be in the form of videos and especially on YouTube and secondly on all of the other video sites. YouTube has a community base that through interaction with the audience a business can leverage subscribers. The most important thing when marketing on YouTube is not to sell anything. The reason for this is that when people come to sell they miss the whole point of the medium. For example if you are opening a pizza restaurant it may be better to just show people how to make pizza rather than market out the business. A contact and location information should be at most on the profile and probably not in the video description. Bringing people to the profile is more important because of the opt in nature of the whole thing. When you put up videos there should be a certain plan of attack. This includes asking a question so people will answer in the comment section rendering more hits because when someone answers all of the people in their network can see that. It is also important to ask people to rate your video, subscribe to your channel, add it to their play list, etc. Asking people to increase their community involvement in your video is how it will go viral and how ultimately your business can gain easy exposure. There are a few problems with YouTube. 1. If what you are doing in anyway is not good people will say so. 2. There are people who use YouTube primarily to troll. It may help to block them. 3. There is a quality expectation especially for professional businesses. Connecting on a human level is key because the most successful people on the site really connect and try to improve the lives of their subscribers. If you are not willing to ‘freely’ give to the community it may not be worth posting a video. If you want to do a long winded video try google video and other sites as well. To conclude decent online videos can lead to amazing business exposure. Just get it right the first time.
